Functioned as interim VP of Marketing to develop and implement go to market strategy, strategic marketing communications plan, ongoing updates to brand and website, primary research, and business plan development in support of fundraising.
(acquired by Witness Systems)
Functioned as Interim VP of Marketing to transition a UK-based provider of recording solutions to the call center market. Redefined partner strategy, implemented US marketing function and managed sales engineering teams.
Functioned as Interim VP of Marketing for portal solution company. Developed go to market strategy, established strategic alliances and partner programs, developed investor presentation and managed company launch.
Analysis and assessment of key markets for provider of secure data transfer and synchronization. Project drove go-to-market and alliance strategy for key markets and first strategic partnership with EMC.
(formerly Keyfile, now Providus)
Led team in transitioning from mature workflow applications and partner strategy to new secure ebusiness and risk management applications and partner strategy.
(acquired by Sonus Networks)
Functioned as Interim VP of Marketing for telecommunications data integration company. Developed overall marketing strategy, managed analyst relations, and oversaw execution of marketing plan.
Functoned as Interim VP of Marketing for pharmaceutical supply chain software company. Refined product strategy, drove market research, developed marketing strategy, and delivered sales enablement tools to support early sales launch.
(acquired by Pragmatech)
Functioned as Interim VP of Marketing, managed marketing to support transition from collaborative email platform to point solution focused on sales deal resolution. Developed marketing materials to support new positioning and launch at trade show.
9 month engagement functioning as Interim VP of Marketing from startup through initial funding. Built the go to market strategy, developed investor presentation and managed the VC outreach.
(acquired by Nortel)
Developed Alliances and ISV strategy to drive early adoption in corporate market. Subsequent engagement evolved developing strategy to reposition the solution to the ASP (now Software as a Service) market.
Built and launched volume pricing program for collaborative applications to align with Microsoft volume pricing program. Conducted research with customers and partners, built program, managed launch through corporate resellers.
Developed sales enablement materials to support this provider of fraud and risk management solutions in targeting new market segments.
Provided outsourced marketing management for high value services provider of sales force automation solutions to the banking industry. Developed and managed the marketing function and integration of all resources in the marketing campaign.
Developed strategy to transition 3D web graphics company from services model to product company. Developed investor presentations that successfully secured multiple rounds of funding.
One year multi-phased collaborative effort with Cisco, Verizon, HP and FedEx to analyze the lag in adoption in the emerging ASP (now Software as a Service) market segment. |
