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| Since 1998, we’ve developed successful strategies and delivered innovative sales and marketing programs and team building initiatives for companies of all sizes across a wide array of industries. |
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As the result of a change in leadership, competitive entrants and an impending launch of a software only product, the executive team sought to assess their brand, messaging and positioning and prepare for a shift in sales strategy
Solution: ECS led the executive team through a strategic repositioning initiative, developed new tagline, positioning and messaging, and implemented subsequent micro-site campaigns to implement refreshed positioning and deliver tailored messages to segmented audiences. |
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As the result of two simultaneous acquisitions, Micros Incorporated sought to merge and unify three brands under a new Micros-Retail brand, while assuring customers that the existing companies were not going away but simply strengthened by the union.
Solution: ECS managed this complex project on behalf of the VP of Marketing by developing the overall rebranding strategy, plan and timeline; developing the site map and in depth architecture; and then managing the copywriting, design and development efforts with two subcontractors across employees in the three companies. |
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As the result of appointment of a new CEO, Savant Protection wished to rebrand the company and re-launch the company at an industry event.
Solution: ECS developed a new brand identity, new logo, positioning and messaging, complete web site, business cards, trade show booth graphics and components, and PR outreach to support launch at security trade show. |
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