Led executive team of this data center virtualization provider through strategic positioning initiative, implemented microsites and marketing campaigns, provided support for transition to software-only, partner driven model.
Complex rebranding initiative merging three brands under one corporate identity. Project led entire initiative on behalf of the client, managed integration of new messaging and positioning, new design and new infrastructure.
Developed go to market strategy, partnering approach, launch plan, supporting marketing materials and program for new education curriculum for this leading storage vendor.
Launched new remote access product for this provider of identity and access management solutions for Healthcare. Naming, branding, messaging and market planning to support launch; developed and launched new partner program for the new product; completed company rebranding to incorporate new product into existing offerings.
Launched new SAAS version of core web based research product adapted to run on the Salesforce.com Application Exchange platform. Turnkey six month launch included product naming, branding, messaging, web site, flash demo, and trade show support for annual Salesforce conference.
Developed go to market strategy and all company launch support (identity, web, collateral, tradeshow support) to take this disruptive provider of software defined radio from stealth phase to launch at CTIA. Stayed on to function as VP of Marketing to support and drive early sales and customer adoption.
Supported initial launch of this provider of online reputation management services by developing overall positioning and messaging, developing reseller and inside sales enablement kits, and providing overall launch support.
Rebranded the company, created new positioning and messaging and provided support for launch at security event for this provider of application whitelisting security services.
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