In today’s uncertain economy, marketers must do more with less, and assure that each dollar is spent wisely and on the right initiatives that drive business growth. At the same time, social media has disrupted traditional marketing and is now a critical element in the new marketing ecosystem.
There is a perception that the power has shifted to the hands of the consumer which has created urgency on the part of marketers to jump on the social media bandwagon without necessarily thinking it through.
Are you missing out? Do you know what your customers are saying about you? Do you know where the important conversations are taking place so that you can join the discussion?
We’ve discovered an innovative tool from a company called Radian6. It’s a social media monitoring platform that enables us to conduct an assessment of online media to determine what is being said about a company and its products or services online, important topics being discussed that are relevant, and how important they are. And to join the conversations that matter.
Radian6 gathers information from across the social web, including blogs, video sharing sites, boards and forums. Results appear in real time as they are discovered. Essentially, it allows companies to actively engage in listening and responding to those who are talking, and to influence the appropriate discussions. Seems like a good place to start. What are you doing to listen in?