Entries by Sue Madden Moore

WHO ARE THESE MILLENNIALS ANYWAY?

HR can benefit from utilizing marketing techniques to recruit, engage and retain future talent. And 50% of that future talent by 2020 will be Millennials or Generation Y. Like any other generation, they have specific and unique traits that need to be understood. When marketers plan marketing campaigns one of the first steps they take […]

WHAT IS INBOUND MARKETING? AND WHY DOES IT MATTER TO HR?

The Internet has completely revolutionized how consumers search for, find, buy from and interact with brands and their products and services. In response, marketing has adopted a completely new way of marketing – Inbound Marketing. Inbound marketing is an automated sales and marketing process that Focuses on getting found online by offering valuable free content […]