HR can benefit from utilizing marketing techniques to recruit, engage and retain future talent. And 50% of that future talent by 2020 will be Millennials or Generation Y. Like any other generation, they have specific and unique traits that need to be understood. When marketers plan marketing campaigns one of the first steps they take […]
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About Sue Madden Moore
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Entries by Sue Madden Moore
The Internet has completely revolutionized how consumers search for, find, buy from and interact with brands and their products and services. In response, marketing has adopted a completely new way of marketing – Inbound Marketing. Inbound marketing is an automated sales and marketing process that Focuses on getting found online by offering valuable free content […]
According to a Deloitte survey, Millennials (also called Generation Y, the exact year span is debatable, but on average born between 1980 and 1992) will represent 50% of the workforce in 2020, and up to 75% in 2025. The most consistent trait of this generation is that they are technically savvy and have grown up […]